A little renown football merchandise manufacturer Puma wanted to create attention in the world cup yet they did not have enough money to be able to do this. This made them to design a special message where they had it specially designed and they really wanted it to reach far and wide. The message read love.
They were able to plan well on how to be able to make an impact in the world cup by making a viral advertisement which they knew would be able to capture a large audience. They were able to create two viral videos which they wanted to use to be able to attract the fans to their brand.
This idea was decided upon by their marketing manager Brett Bellinger who knew it would not be easy to make their stage presence felt in the international arena since they are a small brand with limited funds unless they had to pull out something unique such as the viral videos.
Little dis they know the video would be able to attract large responses from far and wide with the number of responses that it was able to get on you tube. That video was designed in such a way that one of the tourist helicopters was flying over the stadiums in Johannesburg.
Beside the stadium, different cars had been arranged just next to the stadium parked to illustrate the love=football campaign.
This video accompanied with another one was able to receive large overwhelming response from the blog messages that were posted on the sites concerning the advert and how they easily determined it was the puma brand even without the video being branded to belong to puma.
But this was not easy since FIFA has rule and regulations and the agency had to ensure that it does not flout the FIFA rules so that it does not end up paying extra costs such as the Adidas who paid two hundred and fifty million dollars so has to have their ball to be used on the pitch for the games.
The advertisement was not easy especially for the agency Gloo who were in charge of the advertising and were competing with such brands such as Nike, Adidas and Umbro whom already had their presence felt by the merchandise which both the players and the fans were wearing.
They were able to plan well on how to be able to make an impact in the world cup by making a viral advertisement which they knew would be able to capture a large audience. They were able to create two viral videos which they wanted to use to be able to attract the fans to their brand.
This idea was decided upon by their marketing manager Brett Bellinger who knew it would not be easy to make their stage presence felt in the international arena since they are a small brand with limited funds unless they had to pull out something unique such as the viral videos.
Little dis they know the video would be able to attract large responses from far and wide with the number of responses that it was able to get on you tube. That video was designed in such a way that one of the tourist helicopters was flying over the stadiums in Johannesburg.
Beside the stadium, different cars had been arranged just next to the stadium parked to illustrate the love=football campaign.
This video accompanied with another one was able to receive large overwhelming response from the blog messages that were posted on the sites concerning the advert and how they easily determined it was the puma brand even without the video being branded to belong to puma.
But this was not easy since FIFA has rule and regulations and the agency had to ensure that it does not flout the FIFA rules so that it does not end up paying extra costs such as the Adidas who paid two hundred and fifty million dollars so has to have their ball to be used on the pitch for the games.
The advertisement was not easy especially for the agency Gloo who were in charge of the advertising and were competing with such brands such as Nike, Adidas and Umbro whom already had their presence felt by the merchandise which both the players and the fans were wearing.
About the Author:
Besides stories of success, this writer additionally regularly blogs about 500 Lovemaking Tips review and Save the Marriage review.
Comments (0)
Posting Komentar