Diesel Jewellery

By Tegan Slater


Urban designs are most commonly associated with one name - Diesel. Combining very contemporary designs with a funky and eclectic approach, the Diesel brand really caters for all ranges of the market. Quickly becoming a high-end hit, the chic appeal of the basic Diesel designs has won it fans right across the globe.

Bold and chunky designs are created to give the Diesel brand a real fashion edge over its competitors. The often overstated labeling of the Diesel brand creates a real eclectic feel to the brand and makes a real statement when worn.

In recent years the Diesel jewelry range has expanded to incorporate new designs and materials, most recently the brand saw a shift from its contemporary stirling silver designs towards a stainless steel approach. Stainless steel is designed to epitomise the strong, urban approach that the Diesel brand is aiming for and proves a far sturdier base for the brands designs.

The Diesel range is commonly known for its basic designs, but its attention to detail is also part of what makes it very successful. Aside from the reds and greens that are commonly associated with the brand dog tags, there aren't a whole variety of colours used within the Diesel brand, rather the brand prides itself on simple colours and designs, mainly blacks and silvers. The dull black colour allows the stainless steel silver to really stand out and make a statement on its own.

Rings, bracelets and dog tags as well as basic chains are all part of the Diesel jewelry range. A unisex approach to the market is evident as the Diesel designs can be worn by either men or women and still exude a sense of fashion-forward elegance. The independence and individuality of the Diesel designs are fast making them one of the best-selling brands of jewelry in the world. Diesel grabs the world attention through the simplicity of its designs and its free spirited approach to the market, bucking fashion trends to provide a very urban approach to the market.




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