The Lones Group Inc filed a trademark infringement lawsuit against Daniel Rothamel and his household brokerage, Powerful Team Realtors, for infringing on their "Zebra Report" and "Zebra Blog". Supposedly, Lones Group and Highly effective Team Realtors are in direct competitors (even though they may be 3,000 miles away) as well as the truth that Daniel continues to become usually known as the Actual Estate Zebra for the final five years is "unfairly diverting business" from Lones Group. They could possibly be asking for $75,000 in damages. Here might be the Inman News write-up: 'Genuine Estate Zebra' hit with trademark suit.
The Lones Group just destroyed their reputation working with a single strike of their pen as well as a court filing on Tuesday. Regrettably for them, I consider it is secure to say the Lones Group had no clue what deep public crap they'd get themselves into by filing a outrageous lawsuit against a blogger at the identical time acknowledged and respected as Daniel Rothamel (the genuine Real Estate Zebra), who has hundreds and hundreds of associates (all of whom have blogs and Twitter accounts) all across the country. Doing what they just did is PURE brand suicide in today's social media globe. A single quote, link, or picture can reach millions of eyeballs within minutes. Like it or not, which is the way our intertwined globe operates. Providers can operate within that framework, or cease to exist. And Lones Group is now suffering the consequences.
Worry of competitors is fully unhealthy compared to competition itself. Here's an notion for the Lones Group. In place of filing a trademark lawsuit because you will be scared, you need to have executed issues Like the following:
Put "Zebra" inside your title tag of one's weblog. Connected having a number of genuine estate bloggers more than the past 5 years in the social media space. Put the word "Zebra" inside the header of your blog. Spot your blog on your own domain name instead of applying WordPress.
But as an alternative, you lost the on the internet fight for the Zebra brand name (if there ever was one particular) inside the real estate space. The truth that someone would rather file a f'ing lawsuit instead of determine the way to settle their matter privately is really a total joke. But, hey, possibly that's just me. To win in life and enterprise, you've got to show up. And in case you shed? Find out from your blunders and move on. Don't file a stupid lawsuit; it is a waste of everyone's time and money. As I'd said ahead of, business and life comes down to execution. Daniel succeeded with branding himself. The Lones Group didn't.
Competition should be motivation for you to get better. Not motivation for taking legal action.
Last, but not least, if you want to help Daniel defend himself, you can donate to his defense fund at ZebraDefenseFund.com. All extra proceeds will go to charity.
The Lones Group just destroyed their reputation working with a single strike of their pen as well as a court filing on Tuesday. Regrettably for them, I consider it is secure to say the Lones Group had no clue what deep public crap they'd get themselves into by filing a outrageous lawsuit against a blogger at the identical time acknowledged and respected as Daniel Rothamel (the genuine Real Estate Zebra), who has hundreds and hundreds of associates (all of whom have blogs and Twitter accounts) all across the country. Doing what they just did is PURE brand suicide in today's social media globe. A single quote, link, or picture can reach millions of eyeballs within minutes. Like it or not, which is the way our intertwined globe operates. Providers can operate within that framework, or cease to exist. And Lones Group is now suffering the consequences.
Worry of competitors is fully unhealthy compared to competition itself. Here's an notion for the Lones Group. In place of filing a trademark lawsuit because you will be scared, you need to have executed issues Like the following:
Put "Zebra" inside your title tag of one's weblog. Connected having a number of genuine estate bloggers more than the past 5 years in the social media space. Put the word "Zebra" inside the header of your blog. Spot your blog on your own domain name instead of applying WordPress.
But as an alternative, you lost the on the internet fight for the Zebra brand name (if there ever was one particular) inside the real estate space. The truth that someone would rather file a f'ing lawsuit instead of determine the way to settle their matter privately is really a total joke. But, hey, possibly that's just me. To win in life and enterprise, you've got to show up. And in case you shed? Find out from your blunders and move on. Don't file a stupid lawsuit; it is a waste of everyone's time and money. As I'd said ahead of, business and life comes down to execution. Daniel succeeded with branding himself. The Lones Group didn't.
Competition should be motivation for you to get better. Not motivation for taking legal action.
Last, but not least, if you want to help Daniel defend himself, you can donate to his defense fund at ZebraDefenseFund.com. All extra proceeds will go to charity.
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