Jewelry Stores Jacksonville: Please Someone You Love

By Audra Estes


Jewelry stores Jacksonville aim to offer something unique to their customers. Each store is a little bit different. For example, some shops stick to traditional designs and familiar items while others are inspired by contemporary fashion. Know what you want and who sells it. This will narrow down your search for the ideal gift.

Local media sometimes provides the clues you want. While on-line catalogues and shop windows provide pretty images, newspapers and magazines go deeper. Sometimes they highlight local stores who make a name for themselves due to excellent service and quality. One might have proven itself a fair market for selling gold. Another could gain kudos for business ethics by ensuring the diamonds they sell are always conflict-free. Some specialize in gold or antiques, carrying an eclectic and ever-changing array of new articles from old collections.

Women are often the focus of advertisements, but men wear jewelry too. Watches are a practical example and come in styles befitting the athletic man or one who spends his time in a business suit. It is not uncommon for a husband or brother to wear a chain around his neck or wrist either. Cuff links finish a dress shirt in elegance, especially if they feature tiny diamonds.

The market continues to provide items for traditional and modern tastes. Bulky stones grace rings and pendants in their natural, uneven shapes. Delicate diamonds and colored stones continue to form flowers and birds set into gold for pins and necklaces. Family pieces available at reasonable prices include crosses, birthstone rings and lockets. High-profile designers working in the field play with conventional designs, adding angles to rings and overlapping the bands.

For an important occasion, the customer might feel as though nothing in the display case is personal enough. This is especially true for grooms-to-be as they search for engagement rings. Find the store that is willing to create a ring from your own design.

A jeweler is a sales person, but much more. He has studied gems and precious metals and continues to watch the market closely. While some satisfy themselves with ordering stock, others go into the antique and estate markets with a keen eye for sales potential or will even toil away in a back room producing original work. Skilled hands could repair your fifty-year-old engagement ring too.

Alongside earrings and bracelets, many jewelry stores Jacksonville carry a line of gifts. These could include pretty picture frames and keepsake boxes, depending on where you shop. More expensive shops purchase designer pieces such as crystal glasses and painted porcelain statuettes. Find one that will please a special person at Christmas or for her birthday.

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