Using Custom Promotional Products To Succeed

By Maryann Boyle


Custom promotional products are very helpful in establishing a good image in public. Using these functional yet attractive items for marketing purposes enable one to draw traffic without exerting too much effort or adding additional funds. The imprinted information on these items is more than enough to promote the company after the event. It is very handy in thanking both your employees and your loyal subscribers during company events or corporate trade shows. A well-thought giveaway practically can also entice new prospects to visit your store or hopefully buy the product.

Select an item that would go well with the theme of your event. Provide them with unique yet functional items to make it more attractive. Use it for packaging or have them use it during the actual event. You do want your prospects to use after thus it should be really practical. This help in intensifying company exposure.

Select a design that is clean and simple. Focus on your main goal. The intention of distributing these items is for exposure. If possible add in your contact information so they would know where to reach you. However keep it minimal. Consumers today refuse to be used as a walking billboard thus refrain from making it look like an advertising tool.

Ask for samples before ordering in bulk. This will give you an idea how the product would exactly look. Order at least 3 weeks to allow manufacturers to produce the order and ensure that defective items can still be replaced. Surely you do not want to disappoint patrons by giving them broken, chipped or non-working items, right?

You do have the option of approaching an actual distributor or simply order online. Either way ask question regarding the policies that is inclusive in the order. Clarify the process. Usually processing the order is different from the actual delivery date. This is normal. You do have to give manufacturers enough time to produce the items.

The success rate of using custom promotional products as a marketing tool is very slim. However it still contributes greatly if one knows how to use it to their advantage. Selecting the design is just one factor; how it can reach your target market is another.




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