In 1983 eyewear giant DeRigo founded the Police brand to compete with the ever emerging trend of sunglasses making an appearance into the fashion industry. Police would serve as one of the first independent fashion sunglasses manufacturers before later going on and expanding into a clothing and accessories empire.
Akin to their name the "Police" brand were labelled after their likeness to the sunglasses worn by the Police force at that time. As a brand, Police stepped a little away from the common high-end fashion designers and rather sought to provide a staple product that people could wear in everyday life. A practical and robust option, the glasses were designed to be worn multiple times without fear of damage or breakage.
The Police brand is perhaps one of the more casual of the higher-end fashion brands as it appeals to a more sporty and casual persona in contrast to a high-fashion and over the top approach. Originally designed for men, the Police brand today designs a majority of unisex eyewear based on the belief that male and female trends are beginning to merge thus not creating a need for independently designed eyewear.
The Police brand is designed to be for practical wear while combining a fashionable approach, but fashion is not the number one focus in the development of the range. The brand steers away from a common concept of a fairly feminine female line and in contrast provides a very urban approach which is in line with its unisex approach.
The Police sunglasses range has been a great hit over time with celebrities and stylists alike. Celebrities are often seen wearing the brand that now includes a wide range of accessories including watches and more recently a clothing line. Many famous faces have leant their face to the brand including George Clooney, David Beckham and Bruce Willis.
Akin to their name the "Police" brand were labelled after their likeness to the sunglasses worn by the Police force at that time. As a brand, Police stepped a little away from the common high-end fashion designers and rather sought to provide a staple product that people could wear in everyday life. A practical and robust option, the glasses were designed to be worn multiple times without fear of damage or breakage.
The Police brand is perhaps one of the more casual of the higher-end fashion brands as it appeals to a more sporty and casual persona in contrast to a high-fashion and over the top approach. Originally designed for men, the Police brand today designs a majority of unisex eyewear based on the belief that male and female trends are beginning to merge thus not creating a need for independently designed eyewear.
The Police brand is designed to be for practical wear while combining a fashionable approach, but fashion is not the number one focus in the development of the range. The brand steers away from a common concept of a fairly feminine female line and in contrast provides a very urban approach which is in line with its unisex approach.
The Police sunglasses range has been a great hit over time with celebrities and stylists alike. Celebrities are often seen wearing the brand that now includes a wide range of accessories including watches and more recently a clothing line. Many famous faces have leant their face to the brand including George Clooney, David Beckham and Bruce Willis.
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