His business expertise might be in houses, but in 2006, he used his emotional direct marketing system in a situation dealing with hotels-one hotel room, to be exact. No fraud, Chicago mortgage broker Scott Tucker founded his business on a system he created that uses marketing campaigns that appeal directly to individual clients' emotions, and he hasn't shied away from demonstrating the effectiveness of the approach across multiple platforms and nearly guaranteeing a payday for his followers.
Tucker needed a companion for a $7,700 trip to Barcelona, and he got right to work appealing to the emotions of potential "clients." In media outlets and on the website he created for the contest, Tucker told his audience that he recently ended a relationship with the woman he had been dating at the time because he discovered she had been cheating on him. With a ticket to Barcelona already booked for the couple, Tucker preferred not to let the second ticket go to waste. He was holding a ticket under the woman's name that could either go to waste or be picked up by a lucky woman of the same legal name.
Disclosing so many personal details might be an unusual move for a businessman in an industry that functions on realtor-client relationships, but Tucker isn't your usual broker. Also a loans officer and coach for his self-created system, Tucker advertises business successes measures that sound as exciting and satisfying as a week-long European vacation.
The vacation was booked at a hotel in Barcelona near several beaches. Tucker accepted submissions from women on his website, FreeTriptoBarcelona.com, and asked that each woman upload a photo of herself, a brief biography and a compelling reason as to why she should win the trip. The only catch: Every woman had to have the same name as Tucker's ex-girlfriend in order for the plane ticket to be usable.
Again, not a typical move for a well-known yet not mainstream mortgage broker, but perhaps Tucker could increase his client base with a strategy that exposes his own vulnerability, giving him a more approachable air in economic times when clients need an expert adviser but also an empathetic friend. Tucker has never been a conventional mortgage broker, choosing to be more outspoken than his counterparts and keep business dealings on his own terms, regardless of the number of potential clients that might shut out.
His emotional direct marketing system costs $1,400 per month but promises 25-hour workweeks that can add nearly $100,000 to annual earnings and up to 53 clients. On his website, mortgagemarketinggenius.com, Tucker suggests that users who adopt his system will have clients chasing them for their services, rather than the other way around.
Tucker said in a press release that the Barcelona trip had no catch; he simply wanted companionship on a lavish vacation. For someone who won the Glazer-Kennedy Inner-Circle Marketer of the Year award for his brokerage, it's hard to believe Tucker didn't know exactly what he was doing.
Tucker needed a companion for a $7,700 trip to Barcelona, and he got right to work appealing to the emotions of potential "clients." In media outlets and on the website he created for the contest, Tucker told his audience that he recently ended a relationship with the woman he had been dating at the time because he discovered she had been cheating on him. With a ticket to Barcelona already booked for the couple, Tucker preferred not to let the second ticket go to waste. He was holding a ticket under the woman's name that could either go to waste or be picked up by a lucky woman of the same legal name.
Disclosing so many personal details might be an unusual move for a businessman in an industry that functions on realtor-client relationships, but Tucker isn't your usual broker. Also a loans officer and coach for his self-created system, Tucker advertises business successes measures that sound as exciting and satisfying as a week-long European vacation.
The vacation was booked at a hotel in Barcelona near several beaches. Tucker accepted submissions from women on his website, FreeTriptoBarcelona.com, and asked that each woman upload a photo of herself, a brief biography and a compelling reason as to why she should win the trip. The only catch: Every woman had to have the same name as Tucker's ex-girlfriend in order for the plane ticket to be usable.
Again, not a typical move for a well-known yet not mainstream mortgage broker, but perhaps Tucker could increase his client base with a strategy that exposes his own vulnerability, giving him a more approachable air in economic times when clients need an expert adviser but also an empathetic friend. Tucker has never been a conventional mortgage broker, choosing to be more outspoken than his counterparts and keep business dealings on his own terms, regardless of the number of potential clients that might shut out.
His emotional direct marketing system costs $1,400 per month but promises 25-hour workweeks that can add nearly $100,000 to annual earnings and up to 53 clients. On his website, mortgagemarketinggenius.com, Tucker suggests that users who adopt his system will have clients chasing them for their services, rather than the other way around.
Tucker said in a press release that the Barcelona trip had no catch; he simply wanted companionship on a lavish vacation. For someone who won the Glazer-Kennedy Inner-Circle Marketer of the Year award for his brokerage, it's hard to believe Tucker didn't know exactly what he was doing.
About the Author:
Learn more about the mortgage business. Stop by Scott Tucker's site where you can find out all about his program and what it can do for you.
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