The South African Clothing Line Inspired By A Prisoner

By Kelli Evans


South African clothing is a mirror image of the variegated nature of the country. This is a nation of contrasts whether topographically, socially or culturally. The melding of cultures and time has resulted in a stimulating range of sartorial suitable for a range of occasions and weather conditions.

This sartorial line has not only been successful in there, but also globally. The corporation that makes and distributes the line says that its success lies in creating clothes that have a distinct touch, such a bright colors and traditional patterns. They say there is global demand for covering with color and prints, a trend which the millennial generation views as intelligent, preppy, and progressive.

The row consists of denim shirts and trousers with collars, with different sizes and styles for men, women and children. The clothes are primarily targeted at the twenty to thirty year old age bracket. The firm aims to adjust to customer preferences as time goes on. The retail price for these clothes starts from a hundred dollars going up.

Because their target market is high end, the garments line is only available in higher end department stores and some independent retailers. As a goodwill gesture, the company channels ten percent of profits from the line to charities. Parts of these proceeds were recently used to fund libraries in some rural areas.

Arabs introduced their long, flowing robes, while Indians brought the turban and saris. The British introduced formal covering such as suits, along with accessories such as ties and scarves. Boers were famous for their tough, khaki shirts, worn with tough colored shorts, all items of sartorial coming with large pockets.

The South African clothing line is therefore not just about swathing a person in style, but also about business being sensitive to social needs in its base of operations. This business model has proven to be a big driver of sales among globally aware consumers. This proves that business can be profitable without being predatory.




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