Social Media Marketing and Its Rewards to Hip Hop Artists

By Farah Fan


Social Media Marketing continues to be called a great promotional tool for hip hop artists of this era. Several of the most in-demand rap performers are taking advantage of the tools available, and many of them choose different avenues to gain their fans' interest. Here's to discover how six prime hip hop performers are in existence and well on the social web.

Lil-Wayne began a Twitter account to help maintain communication with his fans since "going in". Wayne has enlisted the help of friends on the outside to maintain his Twitter and relay the messages he sends them to his devotees. Along with the Twitter account, Wayne began a blog so that his team could transcribe letters he sends them. He personally deals with and thanks many followers who write to him and blogs about how he's been doing on the inside.

Kanye West is one of the most active hip-hop megastars on the net. Kanye's web empire "Universe City" hosts his various Internet projects. You'll uncover his search engine as a social and incentivized method to search that earns users "Swag Bucks" for filling research and offers on the engine. These Swag Bucks are Kanye's online currency and can be accumulated and traded in for all sorts of prizes ranging from Kanye tee shirts and hoodies to big screen televisions and ipods.

Lupe Fiasco uses the social web to connect with his fans. In effect, Lupe has generated an entire social network on his website that allows members to share photos, video, and discuss topics of interest amongst each other. Upon signing into to Lupe's member area, fans are met with a news feed about Lupe's career, where he will be performing, and what he's been working on. Members will also get an initial look of his new music videos, noticeably posted on the member home page; To be able to stay on his fan's minds, 50 Cent has produced a smaller social networking on his website. The community hyperlinks fans to one another and engages them in ongoing discussion of rap, 50 Cent, entertainment and more, right from 50's own branded page. Users can create profiles, share pictures, and post topics for conversation with other members.

Hip hop artists like Russell Simmons find their enthusiasm not just in music, but also social websites. "Social media is the fresh gangster rap, the new rock 'n roll, the new equalizer, giving voice to the previously voiceless, the sound and thunder for social rights, the personal forum for honest integration, which the new America yearns for and what it wants to," wrote Simmons in a recent article for the Huffington Post. Simmons doesn't just speak about social media however, he actively uses it to help his career; Ludacris uses his Twitter account mostly to advertise his new brand of Cognac known as Conjure. Luda requires a quite interesting method of this promotion by posting pictures of celebrities and people he has seen drinking the Conjure hoping that this will entice you to try the drink out. Any gangster rap enthusiast that looks at these pictures cannot help but feel very tempted to run to the liquor store and try a bottle at the next get together.




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