The Effect of Hip Hop Artist

By Farah Fan


Hip hop was born from Bronx in the 1970s; hip hop artist such as Grandmaster Flash, DJ Kool Herc and Afrika Bambaata mixed funk, soul and Jamaican "toasting" to generate the genre. Since its early development, hip-hop became one of the world's biggest-selling musical styles. Its influence on Western culture is far achieving and hip-hop is often referred to as a "culture". It has had a notable influence on fashion, art, language and the politics of mainstream Western community.

Style and fashion has always been at the heart of hip-hop tradition. Break-dancers inspired by hip-hop wore clothes that were functional for dancing such as loose fitting denims or tracksuits. Baggy jeans, tracksuits, oversized jewelry and sneakers are all famous pieces of clothing that have been absorbed by mainstream fashion. Brands including Adidas, Nike and Tommy Hilfiger have already been instrumental in bringing hip-hop fashion to the public. Designers including Chanel, Gucci and Louis Vuitton have all brought elements of hip-hop fashion on the catwalk.

Since its formation in the early 1970s, hip-hop has become a vehicle for socially-aware messages. The Last Poets, Afrika Bambaata and DJ Kool Herc were blunt black activists. Records such as Grandmaster Flash's The Message and Keith LeBlanc's No Sell Out are soaked in messages outlining the struggle of the poor black American. KRS One and A Tribe Called Quest have preserved the social message purveyed by earlier rap performers. Such artists have acted as positive role models promoting the significance of education, cultural awareness and a peaceful philosophy.

Graffiti is firmly related to rap culture. The technique of graffiti collected momentum in the Bronx during the late 1960s and early 70's. It was often used by political activists to send messages or make statements or by gangs marking property. Since the 1990s, graffiti has become extensively accepted as a recognized art form worldwide with the success of British-born artist Banksy and French duo 123Klan. Commercially, large companies such as Sony used graffiti in marketing campaigns. Graffiti has also penetrated the gaming community with games like SEGA's Jet Set Radio. The language of rap has also turned out to be controversial. In particular, the word "nigga" used normally by artists is widely considered to be an bad term but is commonly used in the rap genre. A sub-genre of hip-hop, gangsta rap, has often been belittled for its misogynous and homophobic lyrics and the glorification of violence and drug use. Sexual images of women, guns and a gang lifestyle have marred the genre.

Hip Hop Artist and performers such as Snoop Dogg, Eminem and Death Row Records originator Marion Suge Knight have all been criticized for marketing a culture of violence. Rivalry between West Coast and East Coast rappers came to a head in 90's with the death of Biggie Smalls and Tupac Shakur. Gangsta rap musicians are believed to be highly negative role models for young black males. Images and lyrics promoting violence and sexism are also acknowledged to have had a negative effect on the perception of the young black male by the white community.




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