Become The Best Keynote Speaker

By Anthony West


Every occasion has its climax and a message that the organizers wish would resonate with the audience until the next meeting. It is the work of a keynote speaker to deliver this message. As such, the search for such a person should be deliberate and the appointed person must take the mandate seriously. It is the responsibility of this guest and the organizer to ensure that this address is actualized.

Upon identification to address the gathering, what is expected and how do you prepare? A good starting point is full understanding of the mission or expectations of your client. There are differences in all organizations and gatherings. In a discussion with your client, you should identify the purpose of your target gathering and prepare accordingly. Discuss any event that might herald a change in audience composition, intention or mood a few days or hours before your presentation.

There are different types of speakers in every convention. Some are instructional. Others are motivational while others entertainers, etc. Before signing the contract, identify your role in the convention. It is this expectation that will enable you to prepare the right materials. Without a primary purpose for your address, you will fatally fall short of their expectations.

The timing for main address depends on the organizers and structure of the conference. This creates a possibility of addressing the gathering at the beginning, in the middle or even at the end. Appearing at the opening is a signal that your role is to set the agenda. Addressing the gathering in the middle is meant to refocus the discussion and fuel it towards a set climax. Should your speech come towards the end, it is designed to cement what has been said and send off the crowd with a resonating idea in anticipation of the next conference.

Guest speakers must learn to connect with the audience. This means a deeper understanding of mission, purpose and theme of the conference. You must be aware of special challenges facing the organization and find a way to resolve them. Read their mood and prepare tension and release moments that resonate with their moods and expectations.

Each audience and timing is different. As such, customize your speech to the audience depending on their situation and composition. You should appear to speak personally to the lowest as well as the highest ranking individual in the gathering. Remember their tragedies and triumphs as though you are one of them. Refer to their history and address their aspirations. This is the way to speak to their hearts.

Speakers delivering keynote addresses must also be unique. There is a reason you were selected for the day, time and year. The organizer must have seen something in you that would change the perspectives and direction of their gathering or organization. Ensure that you stick to your element. Make the presentation memorable such that the listeners will anticipate the next convention.

To make a good speech, you must time and pace the presentation. It should take between thirty and forty five minutes. The style of delivery should be characteristically yours with special focus on the audience and the organization. Prepare adequately to make your presentation flow and with sufficient punch lines to keep the audience glued.




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