Innovative And Fun Naartjie Kids Clothes

By Harriet Porter


The word naartjie is used by South Africans to refer to a type of citrus fruit with a bright color and sweet taste. Naartjie kids clothes brand was named after this fruit and like the namesake, it is quite unique. The company started off very small in 1989 and it soon began attracting attention. Today it has grown into an international company with stores in the United States and the Middle East as well as all over South Africa. It also has an online presence and its e-commerce sites are expanding.

What is it that is so appealing about this brand? There are many factors that attract a devoted following. It is playful, whimsical and vibrant, making it well suited to the imaginative and fun aspects of childhood. The garments are of excellent quality and can withstand hours of play. They are also trendy without sacrificing any practicality and comfort as a result.

These garments are made primarily from natural fabrics. Normally fabrics are dyed before the actual cutting and sewing process. However, these garments are made first and then dyed. This is a more expensive process but it offers more vibrant colors and a softer feel. Fabrics are combed and ring-spun for greater softness and durability. Design and construction has the comfort of the children as a prime concern.

New collections are created every year, reflecting the most up-to-date trends worldwide but translating them into kid-friendly fashion. This means that there is always something new and fresh. Prints, styles and colors are updated but the fact that current items still coordinate with items purchased previously adds even more value for customers.

The range of clothing includes newborn boys and girls and goes up to the age of 10. There are bottoms, tops, sleepwear and swimwear and all the different items can be inter-coordinated. Accessories like shoes, hats and even bags are also created to coordinate with outfits.

This brand regards quality as very important and this is revealed in every part of the process, from design through to when the garment is ready for sale. Due to the process involved in creating the garments, they do need to be washed separately before wear. In order to keep the unique coloration, there are special guidelines for care that need to be followed.

Going to one of the e-commerce sites offers a simple way of purchasing clothing from this brand. Once a particular garment has been selected, the right size can be determined by referring to a sizing chart available on the site. Downloading a foot measuring guide offers a way of determining correct shoe size. Payment can be made by securely via Payfast using internet banking or a credit card.

When the company opened a store at the Victoria and Albert Waterfront in Cape Town, the brand began to attract attention. Today it has many loyal customers not only throughout South Africa but throughout the world. The fact that new collections are produced regularly and promotions are often held gives customers a reason to keep visiting local stores. Shopping online is another option and offers an easy way to purchase garments.




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