Strategies For Promoting Maui Made Products

By Georgia Diaz


The government of Maui is having a unique way of marketing all the Maui made products. There is established the Maui Chambers of Commerce which is the one primarily responsible for the marketing of the products. This article highlights on the various ways the chamber uses to market their home made goods and produces.

The first one is through business networking. This involves offering the various business opportunities for the manufactures to market their products and companies. For instance there is the monthly business after hours which is a programme aiming at providing such opportunities for networking. The chambers also organize the various luncheon and breakfast meetings which brings together the various players in the manufacturing industries. This also gives the manufactures opportunity to unveil their new products to the potential customers.

The chamber also has various committees which helps it to realize its objectives. The example of the committees includes the following. The first one is the Made in Maui Trade Council. The MIM trade council is the one responsible for the promotion of the manufactured goods in Mau. The council has a logo which they use to brand all the products manufactured by their local manufactures.

The second committee also helping in marketing is the Made in Maui Trade Council. The council has developed a logo which helps in identifying the various goods produces in Maui. All of the goods must have the logo so that they can be identified easily in the international market. This committee also goes through an extra mile and advertise the products on behalf of the manufactures and other companies as well.

This is important because when the manufactures combine their efforts together through the committee, it is much easier to penetrate the international market as opposed to when they try to penetrate on their own. The committee also organizes several meeting where all the stakeholders are expected to make their contribution on the best way forward for the operation of the committee. The committee also runs a website where they provide listing for all the manufactures to market their products. This is also a bust to the marketing of the Maui made products.

Business development and education committee is another crucial committee of the chamber of commerce. This committee is responsible for organizing various conferences where the members undergo through training and education. The committee is also responsible of conducting research and actively engaging the manufactures on how they can improve on their products. This is also acting as a marketing strategy.

There is also Chamber Political committee which is involved in the legislative and economic action. In order to provide favorable environment for the manufactures, it is important that they should be given legislative protection. This committee ensures that the legislations emanating from the various legislative houses at the county level and also at the state level offer adequate protection to them in order to promote them.

The other committee is the small business committee which looks into ways of promoting the small businesses for them to thrive. The chambers of comers therefore play an important role in the marketing and the promotion of Maui made products.




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